For the Unconventional Sales Leader

Committed to building a healthy sales organisation.

Our mission is to help you develop sales strategies, processes and teams to be buyer-driven and devoted to H.E.A.L.T.H.Y. sales – consistently meeting targets without compromising mental fitness.



Connect in a genuine way, with curiosity, and without expecting something in return which helps develop resilience to function in a modern sales environment.

Energise Creativity

Become an instigator, committed to abandoning preconceived solutions or identified problems in order to drive creativity and innovation which helps build and maintain self-worth.

Act to Serve

Move to a coaching mindset where the focus is on using your identified unique talent that helps you serve others which creates purpose and builds confidence.

Listen with intent

Begin every interaction with the sole purpose of gaining understanding by listening to others and to yourself without judgment, which creates natural empathy, diluting conflict, and ultimately lowering bad stress.

Thrive in Conflict

Gain mastery in using conflict as an opportunity for growth which helps manage negative emotions and combats low self-esteem.

Hone the Goal

Ensure that as you develop relationships you are constantly guiding everyone to revisit their goal so real, measurable outcomes can be achieved which drives self belief.

Yield Power

Detach from your perspective and instead focus on guiding others to co-create solutions that provide you both with value and creates self-empowerment.


The world’s only coaching-based sales system. It transforms a sales professional into a BUYonomist – acting as a coach to the buyer and helping facilitate the buying process. Comprised of 7 practices to develop H.E.A.L.T.H.Y. sales performance and in-built neuro tools to deliver sales targets without sacrificing wellbeing.

To deliver the HEALTHY Sales Team Promise

Achieve Targets

Consistently deliver against agreed sales targets without increasing bad stress.

Deliver Margins

Maintain or increase margins without sacrificing self-worth.


Acquire new clients, enter new markets, create new channels without impacting self-esteem.

As Visionary Sales Leaders Do

For over 20 years we have been privileged to work with some of the most forward thinking sales leaders in the IT industry – together we have challenged the status quo to find a better way of building value. 

Here’s a flavour of the company we’ve kept:


My new sales engagement approach using BUYERnomics and asking better questions has helped me to be more strategic in my thinking and as a result has put me in front of the new CIO at a major client site

Account Manager (Charities)
Since January my average deal size has tripled
Business Development Manager (Storage)

Creating Together

Clients can engage with us in a variety of ways. From short term impactful interventions, to managed services or comprehensive tailored programmes to tackle sales challenges.

Sales Strategy

Sales Process

Sales Performence

Thinking & Doing

All the latest from The Fusebox team.

The Sales Negativity Loop

A sales negativity loop is when you are experiencing poor sales performance and begin to have negative self-appraisals which in turn lead to a loss of confidence

How HEALTHY is your sales practice? 

For a free diagnostic on how your personal sales style contributes to your mental fitness, please complete the form HERE.  We will send you a link to our online BUYonomist Wellbeing Index assessment.

If you are responsible for the mental fitness of a sales team and would like to know how you measure on the BUYonomist Wellbeing Index, please contact us on info@thefusebox.com for a complimentary assessment.

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