A sales consultancy specialising in the IT industry, we work with tech businesses striving to challenge the gorillas in their space. Share your business goals with us and we will design – and deliver – fast-paced and innovative sales programmes that generate short term results and build more permanent business value.

Grow existing
Improve sales
the channel
Acquire new
Create new
Build new

Our credentials

For 20 years we have been privileged to work with some of the most forward thinking sales and marketing professionals in the IT industry – together, we have challenged the status quo to find a better way of building value for their clients. 

Here’s a flavour of the company we’ve kept:

Here’s how our clients rate us

Our services

Clients can engage with us in a variety of ways. From short term impactful interventions, to managed services or comprehensive tailored programmes to tackle strategic sales challenges.

Sales Planning

Sales Process

Sales Talent

Sales Operations


Our BUYERnomics™ framework drives everything we do. It shifts the focus from selling to facilitating the buying process. It enables the next generation sales professional to sell without selling; to engage with their buyer and to facilitate the buying process quickly and effectively.


The Team

Meet the team obsessive about delivering outcomes, developing talent and building compound value.

Lillian Ayala
Lillian AyalaSales Innovation
Charles Heaton
Charles HeatonClient Success
Liz Hines
Liz HinesSales Talent Development
Victoria Payne
Victoria PayneServices Development
Kelly Hukin
Kelly HukinSales Coaching
Nick Abbott
Nick AbbottDigital and Marketing

Thinking & Doing

All the latest from The Fusebox team.


The Fusebox recently announced that Nick Abbott has re-joined the growing team as Marketing Leader, focusing on digital and marketing communications. Nick spent several years with The Fusebox in

ILM awards BUYonomist Liz Hines Level 7 Executive Coaching and Mentoring qualification.

Liz Hines has become the first BUYonomist to be awarded the highly respected Level 7 Executive Coaching and Mentoring qualification by the Institute of Leadership and Management (ILM) this month.

Top 10 insights to turn a Sales Team into a Creative Team.

I’m of the school that every business needs to be a “creative business” and in the tech industry it’s high time we turn our sales professionals into creative individuals capable of co-creating solutions with clients.

7 top tips for using GROW on the phone.

I’ve spent a lot of January coaching IT Sales teams to use GROW on the phone. Here are my top tips that have helped them (and therefore their customers) get the most value from their interaction by using GROW.

How do you define the mid-market in the UK?

Number of businesses in the UK by employment size and revenue size.  Of particular interest to those targeting the mid-market so they can better define what exactly is the mid-market.

One killer tip to help you master the killer question.

As practitioners of BUYERnomics™ know, the ability to formulate high quality questions is one of the key skills to master. Particularly the killer question. You all know the one; it’s the holy grail of questions.