Brighter Connections is an I.T. Practice which bridges the gap between traditional product resellers and expensive ‘consultancy only’ organisations. The company’s ultimate objective is to help its clients transform I.T. from a cost centre into a profit engine.
Whilst the company had been growing steadily, by 2011 it was clear the market was in a state of flux. There was increased competition and like all IT resellers Brighter Connections was struggling with the impact of Cloud computing and services on the traditional VAR model. The management team recognised the need for change and decided to confront the emerging services-focused market head-on “while we were flying”.