GROW is a simple and powerful model for engaging with your Buyers and facilitating their individual buying process. As we like to say – it takes 5 minutes to learn and a lifetime to master!
The model was originally developed in the 1980s by performance coach Sir John Whitmore and later became a widespread tool for business coaching. We have adapted it as an engagement model to suit both Account Development and New Business Development, regardless of whether you’re internally based or on the road.
Below you can discover more about GROW. Including its history and why we re-envisioned it to shift your focus from selling to one of facilitating the creation of value. If you’re feeling really geeky you can also learn about how we achieved this transformation.
We welcome your feedback. What works. What doesn’t. Please Share