Create new markets

How do I identify my ideal client?
How do I find companies that fit my criteria?
How do I segment my base to find new markets?
How do I build relevant value propositions?
How do I differentiate my product/service?

At The Fusebox we don’t find markets. We create Buyer Ecosystems; a group of buyers that derive the greatest value from your product or service and provide you with the highest lifetime revenue opportunity at the lowest sales and marketing cost.

Using the BUYERnomics™ framework our clients are able to systematically create new markets driven by their buyers’ value criteria instead of product-based segmentation techniques. The result is a faster time to value.

“Everything The Fusebox does is market based which enabled us to identify the particular customer pain and develop an offering/a solution/a proposition based upon a specific market requirement matched to a set of services that Capita can deliver to add value and to meet that need.”
Head of Market Development, Capita IT Services

Our Services

 Our clients can engage with us in a variety of ways. From short term impactful interventions, to managed services or comprehensive tailored programmes to tackle strategic sales challenges.  How your particular programme is both developed and delivered depends entirely upon your business, your challenges, your buyer – in short it depends on your context.

Sales Planning

Sales Process

Sales Talent

Sales Operations

We have over 20 years’ experience of helping tech businesses achieve their sales outcomes. Please call us today to find out how.

CALL US ON: +44 (0)113 230 7000

Why us

  • We eat, sleep and breathe IT sales
  • We build compound value not one offs
  • Your buyer is at the heart of everything we do
  • We’re renowned for delivering outcomes forged on great thinking
  • For two decades the most respected IT companies in Europe have trusted us to deliver