Charles Heaton

Chief BUYonomist

Charles started his career as a commercial Real Estate lawyer in New York City. He often comments on how well that time prepared him for what is currently happening to the Tech industry. It was the early 90s in Manhattan. Back then it was all about services differentiation, specialisation and creating value.

When he returned to the UK, Charles jointly founded and subsequently sold HEI, an IT product business. For the past 20 years he has worked at The Fusebox, most recently as Chief Buyonomist, where, using BUYERnomics™, Charles enables his clients to build H.E.A.L.T.H.Y. team wide sales practices.

Aside from being an evangelist for BUYERnomics™, his expertise lies in developing and rolling out complex multi-year sales programmes involving 25+ sales professionals. Based on BUYERnomics™ these programmes are focused on achieving the client’s core goal whilst delivering on our healthy sales team promise to protect the mental fitness of each team member.

Please contact Charles today to find out how The Fusebox team can help drive your sales outcomes whilst embedding preventive mental fitness into the DNA of your sales organisation.

What I strive for

Strong and equitable relationships – with our team, our clients and our partners.

What makes me tick

  • Yoga and Crossfit – the Yin and the Yang!
  • Writing – every day
  • Family
  • Friends

I devote myself to

Building. Learning. Laughter.

Building a H.E.A.L.T.H.Y. sales practice for every single one of my clients.

Learning something new every day helps me take risks and fear nothing.

Laughter is good for the soul.