Next week is Mental Health Awareness Week. Hosted by the Mental Health Foundation since 2001, they’ve successfully sought to raise awareness of topics like stress, relationships, loneliness, altruism, sleep, alcohol and friendship. Everyone at The Fusebox applauds their work but its CEO wanted to go further and has decided to invest in the largest survey of its kind ever conducted in the UK to understand the state of mental health in the sales profession.

Lillian explains further:

‘I’ve run a sales consultancy for the last 20 years. During that time we’ve coached 1000’s of sales people and, because of our privileged position, have always been aware of how lonely the sales profession is. How stressful it can be. That can and does take a toll on someone’s mental well being. Which is neither good for the individual nor the business. As it becomes more acceptable to discuss mental health, thanks to initiatives like Mental Health Awareness Week, we’ve decided to gauge the real state of sales people’s mental health in our industry. Only then can we hope to address the issues head on.  We’re looking at the causes of poor mental health in the sales profession and addressing them directly within a sales engagement framework that drives high performance without sacrificing well-being. We’re running the largest survey of its kind ever undertaken in the UK and are currently interviewing over 200 CEOs, Sales Directors and Sales Professionals. Once we’ve concluded the research we will share our findings with the participants.’

The statistics are staggering.  According to the Mental Health Foundation:

  • In the workplace alone it is the leading cause of sickness absence amounting to a staggering 70 million work days lost each year.
  • But it’s more widespread than that; 10% of children and young people (aged 5-16 years) have a clinically diagnosable mental health problem, yet 70% of children and adolescents who experience mental health problems have not had appropriate interventions at a sufficiently early age. These individuals will shortly be entering the workplace so this problem is not going away. In fact, it may get worse before it gets better.

If you would like to participate or know of someone who would like to participate please contact Lillian Ayala at


The Fusebox is a group of  BUYonomists™, highly experienced ICT sales and marketing practitioners, with a passion for driving high performance without sacrificing well-being and an obsession with building more profitable, sustainable engagements by changing the way technology is sold.