^"When I approached The Fusebox, the main issue for us was evolving from a VAR to a services and solutions company. In order to make that giant leap, we really needed to understand our market. The Fusebox was instrumental in helping us to achieve this. They helped the DiData team realize how critical it is to have knowledge of the problems facing our prospects and to always put the solution in that context."

Nicky Murray, Group Solutions and Services Marketing Director

For the Marketing Director

There was a time, not very long ago, when it was very clear what was required from the marketing function in an IT company.

The components of the function had been defined and successfully delivered by many from their inception in the 1960s so there was no need for reinvention or questioning. We delivered intelligently and with the creative flair which would differentiate our businesses. Move forward to 2008.

Our clients have turned to The Fusebox when differentiation has ceased and their businesses are feeling the impact. They turn to us when they need “creativity with consequences” – whether it’s:

Rationalising a product set and re-bundling it to achieve better market penetration,
Creating new brands to expand the portfolio,
Re-positioning the business to re-gain revenue momentum, or
Creating a pipeline from nothing in less than 6 months.

The marketing professionals we engage with want to know exactly how we’re going to use our creativity and innovation to make a real impact on the bottomline. We do.