“The Fusebox is great at simplifying complexity and gaining internal buy-in around highly emotive issues, be it re-naming a 25 year old product portfolio or re-positioning the entire company.” David Turner, CODA, Group Marketing Director
How do I differentiate our products?
It’s rare nowadays to find “uniques” when it comes to IT products. IT buyers from all business functions tell us that “uniqueness” is a combination of how the product is applied to their specific business need plus the value that it brings in addressing that need. What they don’t tell us, and yet we see time and time again, is how the “solution” affects them at a personal level – in their day to day jobs – and how much significance this has in creating the right associations with products.
Our focus on the buyer allows us to create differentiation from their perspective and at a level that is capable of creating a lasting imprint on their minds; cutting through the clutter of IT communications and setting your product apart from the rest.
